about

Ideeria is a digital-first content studio creating stories for online platforms. From creatives and concepts to films, series, and experimental formats, the studio explores storytelling across both fiction and non-fiction.

The name comes from a playful Kannada slang for Idea, that moment where a thought meets spark. The logo carries the Kannada letter “ಐ”, rooting the studio in its cultural identity while its ideas travel across digital space.

Ideeria thrives on curiosity and slightly offbeat thinking, the kind of ideas that make people pause mid-scroll. Some become films. Some become campaigns. Some simply become stories that belong online. Because at Ideeria, everything begins with an idea.

visuals

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campaigns

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series

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founder

Puneeth Amarnath, born on 6 April 1993 in Bengaluru, besides formal schooling, began his creative journey with children’s theatre troupe Hanumanthanagara Bimba, where he developed skills in acting, writing, and direction.

During this time, he also collaborated with fellow troupe members to create short films, which sparked his growing interest in cinema. His short films, blogs, and quirks on social media received praise and mention inside Kannada art circuits and film festivals. Alongside computer science engineering, he ventured into content creation, carving a niche in Kannada digital entertainment. He was widely recognised for pioneering the concept of minimalist posters for Kannada films, making him the poster boy in the digital space.

In 2017, he founded Poster Boy Art Studios, a content company that houses creative verticals Ideeria, One One Za One, and Shille. He produced several campaigns, shorts and series that created high impact. He is also one of the very few creators from the Kannada digital space to have presented his work as case studies in media and business schools. He began his journey in films as a child actor in 2005 with National Award-winning films like Mitaayi Mane and Tutturi. In 2023, he returned to films, appearing in Shivaji Surathkal 2, O2 and various other films.

He also has more than a decade of corporate experience at Bosch Global Software Technologies, where he leads programs in change management, brand and communications, organisation development, and culture.