Sometimes an identity in the creative world begins quietly.
What started as a small creative experiment slowly grew into a recognisable identity for Puneeth Amarnath, founder of Poster Boy Art Studios...
At Ideeria, when we begin designing a concept, whether for a story, series, short, or a campaign – partnered or original, it never starts with just content.
It usually begins with a deeper intent: a purpose we feel deserves space on screen.
It began with a simple introduction to Snapchat filters and a casual exploration of digital masks, from disco lights to funky eye gear.
Among all of them, one filter stood out. It featured an inspector-style cap, paired with a moustache.
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